Opponents of the digital sign, such as Scenic San Diego, said they are still waiting to see what the casino proposes. A portion of the casino’s winnings go to the city, typically about $1.5 million annually. Ocean’s Eleven can only offer card games, such as poker and blackjack. The digital sign would be able to announce games, promotions and specials to attract more customers.
Kelegian had said that the digital sign was needed to better compete with American Indian casinos in North County that offer a wider variety of games, such as slot machines. It would include a two-sided LED digital display measuring about 23- feet wide by 11 feet tall.